My critique of the Red Bull program mainly lies in its structure and the lies many of it's players are fed. It inherently prevents young athletes from getting the exposure, not only for the NHL draft, but even for their National Team sides. Especially in the AlpsHL era of player contracts it seems U18 athletes are forced almost exclusively to play against Czech U18 athletes in the rookie cup. That means the most talented Austrian U18 athletes play their season against less talented 15 and 16 year old Czechs.
...and then they mock Villach and Vienna for playing their kids in the EBJL. It's ridiculous. No skater is going to get drafted from the Rookie Cup, but they encourage their skaters to stay their draft year playing against terrible competition saying "this will prepare you for the big jump", despite statistics inherently going against their claims. There is a horror story they tell. Cedric Schiemenz, god forbid, left before his draft year. When he got to the CHL he played very few minutes. Obviously he should have stayed. He would have had the extra year to prepare and would have been a star once he got over.
Except no Salzburg export has ever succeeded in the CHL. Whether they stay a year or don't stay a year has been regardless. Max Kislinger and Ced Schiemenz left early, they didn't get drafted, Kislinger scored 20 and Ced scored 9 his draft season. Dario Winkler stayed an extra year, so did Maximlian Glassl. Did it help? Not at all. Winkler had 12 points and Glassl had 12 as well. Erik Palmqvist left for the SuperElit league after spending his draft year in the Rookie Cup. Did he do well there? Not at all. 10 points in 35 games.
Playing in North America is something you have or you don't. A large determining factor is simply talent. Not everyone can do it, and success against little children from Czech clubs doesn't translate all that well to better leagues. I don't think people realize how drastic the change is from playing in the Rookie Cup to playing in the USHL or the NCAA. For example, rapidshot metrics that I gathered indicate that the average shot speed in the Rookie Cup team is in the high 40s, low 50s. Average shot speed in the USHL/CHL contingency available is in the high 60s. That's a different of anywhere between 15-20 mph, or 25-32 kph. Average size in the Rookie Cup is around 177 cm 72kg, in the WHL players are between 184-185 cm and 83-84 kg, not to mention the size of the rink and the differences in style of play. An extra year in the Rookie Cup does not prepare an athlete better for NA leagues. However, the AlpsHL team isn't filled with the brightest and best U18 talent but 95 and 96 born athletes, some from Austria and some not, who posses little to no prospect value.
I obviously don't hate the Red Bull Academy, I've done quite a lot of work both getting athletes to the academy and working with athletes in the Academy. The coaching is wonderful. The foreign coaches especially have a great eye for talent. The facilities are incredible, if a bit underutilized after hours. The structure is a killer though. Every coach I talk to stresses one thing, play the youngsters at the senior level, play the youngsters at the senior level, senior level experience, senior level experience. Kids really see their development stunted in the Red Bull program because they do not receive ample opportunities to play in the AlpsHL and the EBEL before their moves to NA or Sweden or elsewhere. Nobody would love more than me for the next big Austrian prospect to come out of Salzburg, but until the system adjusts to properly train and develop their youths I don't see that happening.